Cody Hughes · MS · SCCC · CSCS · PSL1

The coach who
builds the tools.

Ten years leading human performance departments. Now the software those programs run on, shipped for real coaches and real rosters.

Cody Hughes speaking on stage at a coaching clinic
Nashville, Tennessee
10+years leading performance
12sports trained, grades 7 to 12
8NFL athletes trained
40+scholarship athletes
200+coaches on his platforms
  • Vitruve
  • Lipscomb Academy
  • Jordan Collins Performance
  • Built Different
  • East Central Community College
  • Tinsley Performance

Built for the people
doing the coaching.

Every one of these runs for a real coach, gym, or company. Public ones link out. The rest sit behind a client login, so there is a description instead of a screenshot.

Combine Atlas trends page charting how much of each combine class still runs each drill

Combine Atlas

Own product · Public

Every NFL Combine result since 2000, scored against the position group that ran the drill. The same math for all 8,968 athletes, published in the open at combineatlas.com.

Vitruve AMS dashboards screen with comparison, trend, ranking, and distribution views

Vitruve AMS

Vitruve · Prototype

A working athlete-management reference built for Vitruve's engineering team. Dashboards, VBT, testing, rosters. The behavior you click is the spec.

Warrior Performance sign-in screen showing director, performance staff, and sport coach roles

Warrior Performance

East Central CC · Public

Programming, athlete management, and attendance across twelve sports. One director, five coaches, and permissions that differ for each.

Built Different member sign-in over a photo of the coach and an athlete training

Built Different

Kula Sports Performance · Live

A professional athlete's training brand turned into a paid membership platform: programs, marketplace, billing, promo codes, and the email engine behind it.

Tinsley Performance coach sign-in page over a photograph of their weight room

Tinsley Performance

Birmingham baseball gym · In build

Roster, programming, and testing for a baseball gym, built to their brand instead of dropped into a generic template.

Strength Sheets sign-in screen

Strength Sheets

Own product · 200+ coaches

A coach's programming turned into printed athlete cards, rack sheets, and a weight-room TV display. Sold to more than 200 coaches, and now the template behind client builds.

SPEEDms, Speed Management System, sign-in screen

SPEEDms

Own product · Live

Speed management for a whole program: timing days captured on the floor, leaderboards, athlete progression, TV mode, and printable record boards. White-label from day one.

JCP Speed Lab sign-in screen with coach and athlete access

JCP Speed Lab

Jordan Collins Performance · Client login

Sprint profiling on live 1080 Sprint data, with wellness check-ins, a coach digest, and separate coach and athlete views.

AthElite Performance coach sign-in screen

AthElite Performance

Nashville gym · Client login

Athlete profiles and a six-test battery. Personal bests, PR flags, and an eval sheet designed for a coach holding a phone on the floor.

Vitruve Speed timing gate launch HQ calendar

Timing Gate Launch HQ

Vitruve · Public

Source of truth for a hardware launch. Sixty posts, videos, the launch checklist, and messaging in one place for the marketing team.

Behind a client login

These run on real athlete data, so they stay unscreenshotted.

Trustable Score

Lipscomb Academy Football

The general manager's platoon accountability spreadsheet rebuilt as an app. Per-player scoring, live platoon standings, a public captains board, and a full season on real data.

Opponent Tendency Scout

Lipscomb Academy Football

Film data in, tendencies out. Formation strings parsed instead of looked up, so the staff sees what an opponent does by down, distance, and personnel.

Remote Team Platform

Shumaker Sports Performance

Programming delivered to teams a coach trains remotely. Each team's coach signs in, sees only their program, and can print cards or run the TV.

Marketing Engine

Built Different

Contacts and segments, lead magnets, automated campaigns, broadcasts, promo codes, and a payouts ledger that reconciles the month against Stripe.

Force Plate Reader

Roster triage

Hawkin and VALD countermovement-jump exports read against a proven methodology, so a coach sees who needs attention before practice.

Assessment Platform

Multi-gym performance company

Role-based assessment and reporting across several locations, with norms per population and insights the front desk can read.

From the floor
to the codebase.

Cody Hughes spent ten years running human performance programs. He started departments from scratch, hired and developed coaching staffs, and set the testing standard for multi-sport organizations. Along the way he lived inside the same spreadsheets every coach lives in.

Fixing his own workflow turned into building tools for other coaches' workflows. Today he ships production software for gyms, schools, and performance technology companies as a team of one, working directly with the coaches who use it.

The coaching lens is the whole point. He knows what a testing day feels like at 6 a.m., what a head coach actually reads, and which number changes a decision. The software starts there.

Leads departments

Built and ran performance for all twelve sports at a 7 to 12 school for seven years, then built a department from zero inside a start-up academy.

Turns data into decisions

1080 Sprint, force plates, VBT, timing gates, wellness. Dashboards a coach reads in the walk from the rack to the platform.

Ships real software

Design, build, hosting, billing, and the marketing that fills the roster. Live products with paying members and daily users.

Experience

  1. 2024 to present

    Marketing & Product Specialist

    Vitruve · Sports performance hardware and software

    • Shapes product direction through coach research, field testing, and feedback synthesis
    • Built the working AMS prototype the engineering team plans against, plus customer-facing dashboards and reporting tools
    • Runs technical education, sales enablement, and go-to-market content for a hardware launch
  2. Mar 2026 to present

    Football Sports Science & Performance Data Analytics Coordinator

    Lipscomb Academy · Nashville, TN

    • Owns the football program's sports science function: testing, monitoring, and reporting
    • Translates athlete data into weekly, decision-ready information for the coaching staff
    • Built the program's accountability platform and opponent scouting tool
  3. 2019 to present

    Founder & Principal Consultant

    CLH Strength, LLC · Products and services for performance coaches and businesses

    • In partnership with Jeremy Holt and Brian Kula, designed and executed off-season training, performance monitoring, and camp preparation for NFL athletes
    • Creator of Strength Sheets, a programming platform sold to more than 200 coaches
    • NFL Pro Day preparation, 2024 to 2026, including two 2026 draft picks to the Pittsburgh Steelers
    • Custom assessment, reporting, and athlete-management systems for collegiate, high school, and private programs
    • Product and software consulting for performance technology companies, including Vitruve and RockDaisy AMS
  4. Feb 2025 to Mar 2026

    Associate Director of Human Performance

    Farm & Forge · Nashville, TN

    • Built a human performance department from scratch inside a start-up sports academy
    • Implemented performance systems across multiple sports, ages, and athlete populations
    • Hired the performance staff and led the human performance initiative
  5. May 2018 to Feb 2025

    Assistant Athletic Director for Human Performance

    Madison Academy · Huntsville, AL

    • Directed performance for all athletes, grades 7 to 12, across all 12 sports for seven years
    • Built the performance system behind 2 state championships and multiple region and area titles
    • Supported 40+ athletes signing athletic scholarships
    • Held one performance standard across the department alongside every head coach
  6. 2016 to 2018

    Collegiate Strength & Conditioning

    • Associate Director of S&C, McNeese State University 2017 to 2018
    • Graduate Assistant, University of West Alabama 2016 to 2017
    • Volunteer Strength Coach, Mississippi State University 2016

Results and credentials

NFL athletes trained

Off-season training, monitoring, and camp preparation, in partnership with Jeremy Holt and Brian Kula.

  • AJ Brown
  • Kevin Byard
  • TJ Hockenson
  • Roger McCreary
  • Julius Chestnut
  • Amani Oruwariye
  • Jack Stoll
  • Daniel Bellinger

2026 NFL Draft, Pro Day prep

Kaden WetjenRound 4, No. 121 · Pittsburgh Steelers
Riley NowakowskiRound 5, No. 169 · Pittsburgh Steelers

Program results

2 state championshipsMadison Academy, plus multiple region and area titles
40+ scholarship athletesSigned across seven years and twelve sports
200+ coachesRunning their programming on Strength Sheets

Education

M.S., Sports ManagementUniversity of West Alabama · 2018
B.S., KinesiologyUniversity of Montevallo · 2016

Certifications

  • SCCC
  • CSCS
  • PSL1

Industry

  • National speaker for NHSSCA and CSCCa
  • NFL Combine prep, Pro Day preparation, and off-season coaching
  • Published author on training, testing, and sports technology
  • Frequent podcast guest across the performance industry
  • Earlier systems: a statistics and reporting system for South Alabama Volleyball (2019) and a custom S&C platform for the University of Montevallo (2017 to 2018)

Want the longer conversation?

Cody is open to product, performance, and leadership roles where coaching credibility and shipping software both matter.